Projects
Proof-of-concept launch
Spearheaded a multi-channel proof-of-concept launch for Project Guardian, a joint initiative with the Monetary Authority of Singapore in collaboration with Apollo.
Executed on the development of a landing page, demo video and whitepaper across product, marketing and multiple 3rd party financial and blockchain organizations.
Unveiled the proof-of-concept during the Singapore Fintech Festival conference at the J.P. Morgan booth, on stage during a presentation, and through press and social media channels.
The results within 48 hours of the landing page, demo video and whitepaper
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240M impressions
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2917% increase in web traffic compared to the average monthly page views of a high-traffic page
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150% increase in report downloads compared to one of our high-performing whitepapers
Product positioning
Worked with multiple teams across product, growth and customer success to reposition our asset tokenization platform from a general-use platform to an institutional-grade platform with a focus on tokenizing financial assets.
The results
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Notable increase in higher-quality inbound leads that resulted in won business
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Increase in web traffic by 37%
Thought leadership
Implemented a thought leadership program for our proof-of-concept digital identity solution, enabling the firm to start building an audience around the topic of digital identity in Web3.
Wrote and produced a video and two articles (article 1 and article 2) about Web3 digital identity.
The results
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Inbound leads for our product team
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Organic press coverage about our digital identity proof-of-concept from multiple crypto media outlets
Customer storytelling
Drives client storytelling initiatives, resulting in Onyx’s first-ever influential case study that significantly impacted institutional client purchasing decisions for our first decentralized application, Digital Financing.
The results
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Inbound leads for the sales team, leading to won business from global financial institutions
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Organic press coverage from blockchain and crypto media outlets
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Podcast mentions on blockchain and crypto influencers
New product development
Oversaw the ideation, product development and launch of Bountiful Bloom in 4 weeks.
Bountiful Bloom enables California almond farmers to enter data about the bloom conditions at their ranch, enabling transparency amongst farmers and the greater supply chain on the bloom conditions - a critical indicator of the crop size, which impacts market pricing.
The results
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36% of California almond growers used the tool
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Output from the tool was used as thought leadership to fuel our content plan during the almond bloom
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Converted almond growers to paying customers for our yield forecasting solution
